New Dream – previously known as The Center for a New American Dream — works to empower individuals, communities, and organizations to transform the ways they consume to improve well-being for people and the planet.

The organization works with individuals and communities to "counter the commercialization of our culture, support community engagement, and conserve natural resources." It seeks to change social norms around consumption and consumerism and to support the movement of individuals and communities pursuing lifestyle change and community action. New Dream’s overall goal is to change behavior, attitudes, and social norms to reduce consumption, build community, and improve quality of life.